These averaged out such that posts published through a third-party auto-posting app saw roughly 70% fewer Likes and comments than those published through Facebook's first-party interfaces. The study determined that compared to the engagement of posts published manually to Facebook's web or mobile interfaces, the reduction in engagement ratios of the top third-party publishing APIs are: Here's the case study regarding Facebook likes and comments decreasing. if you use the integrated Facebook scheduling feature and have it post things that never grow old, they do wonderful. Barely anyone responds to an autoposted (if using a software outside of Facebook) post.īut. In my experience with well over 200,000 fans on all of my pages, I've seen the same results. I loved this case study that shows how auto-posting is decreasing interactions.
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